European Downloads of Enterprise Apps Surged 132% to 706 Million in 2020

Downloads for Enterprise class apps like Zoom and Microsoft Teams surged by roughly 132 p.c in Europe throughout 2020 to 705.8 million, Sensor Tower Store Intelligence estimates present, making it the fastest-growing class final yr by installs.

The COVID-19 pandemic and lockdowns in Europe sparked a big improve in downloads for apps that enabled customers to earn a living from home and join with others. General, app installs in Europe rose by 17.3 p.c year-over-year in 2020 to twenty-eight.4 billion, whereas consumer spending elevated by 31.7 p.c Y/Y to $14.8 billion. Within the Enterprise class, Zoom ranked because the No. 1 app for downloads, accumulating 124.7 million installs within the area, up 2,670 p.c from 2019. Microsoft Groups, in the meantime, ranked No. 2 with 60.4 million downloads, and Google Meet rounded out the highest three with 38.4 million.

Ups and Downs

Medical apps, which incorporates most of the COVID-19 contact tracing apps comparable to NHS COVID-19 and Immuni, ranked because the No. 2 fastest-growing class, with downloads rising by near 85 p.c Y/Y to 176.7 million. The Books class ranked No. 3 for progress, with installs rising by roughly 46 p.c Y/Y to 278.2 million.

There have been simply 4 classes that noticed a decline in 2020, and so they had been maybe essentially the most predictable in the course of the pandemic. Downloads for Sports activities, Music, Navigation, and Journey apps all fell, with Journey particularly harm essentially the most, as new installs dropped by 20.5 p.c.

European Mobile Non-Gaming App Category Downloads Growth From 2019 to 2020

Video games ranked as the highest class by general downloads, with installs surging by 18.8 p.c Y/Y to 12.5 billion. Utilities ranked No. 2 for downloads, with installs rising by 9.3 p.c to 2.2 billion, whereas Picture & Video ranked No. 3, with downloads up 10.5 p.c Y/Y to 1.5 billion.

Income Risers

The Enterprise class was additionally the fastest-riser for consumer spending, with income rising by roughly 116 p.c Y/Y to $137 million. The second quickest rising class was Well being & Health, with income up by greater than 70 p.c Y/Y yo $544.2 million, whereas Picture & Video rounded out the highest three, as consumer spending rose by 59.6 p.c Y/Y to $527.5 million.

European Mobile Non-Gaming App User Spending by Category in 2020

The biggest class by income in Europe was Video games, which noticed participant spending improve by 28.5 p.c Y/Y to $9.6 billion. It was adopted by Leisure at No. 2, which was up by 49.6 p.c Y/Y to $715.3 million, and Social Networking at No. 3, with income rising by 23.3 p.c Y/Y to $651.4 million.

Underlying Catalysts

The COVID-19 pandemic and subsequent lockdowns shook up the market in 2020, as customers remoted at house seemed to their cellular gadgets for something from leisure and training to buying and well being and health. However whereas the pandemic is an apparent catalyst for a lot of the expansion out there, there have been additionally different elements at play that enabled it to happen. The Finance class was capable of obtain progress because of the abundance of fintech startups which have emerged over the previous a number of years, whereas a mixture of political occasions and issues round pretend information helps spur on the expansion of Information apps. In lots of instances, the lockdowns had been the spark to ignite the tendencies we had been already seeing: elevated cellular utilization for practically all sides of life.

Sensor Tower’s Retailer Intelligence platform is an Enterprise stage providing. Fascinated about studying extra?


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