With face coverings changing into a necessity throughout the pandemic, we have seen numerous variations on masks from the worlds of vogue, merchandise and tech. Enter Willi.i.am, a pop star who has tried with various ranges of success to straddle all of these industries. The Black Eyed Peas frontman has teamed up with Honeywell on a $299 tech-imbued face masks that would not look misplaced in a cyberpunk film or sport.
Created in partnership with Hollywood costume designer Jose Fernandez — who was additionally behind SpaceX’s spacesuits — the “Xupermask” comes geared up with twin three-speed followers and HEPA filters, which we have additionally seen on LG’s wearable air purifier. Sporting his audiophile hat, Will.i.am has additionally added wi-fi earphones (that resemble his round Buttons earbuds) that includes lively noise cancellation, a microphone and Bluetooth 5.0 connectivity.
Borrowing from Razer’s mask, the Xupermask options LED day glow lights to additional faucet into that futuristic, neon aesthetic. The face masks goes on sale April eighth in North America and Europe through a devoted website the place it will likely be obtainable in two colours (black and white) and two sizes.
It isn’t fully shocking to see Will.i.am dabbling in face masks. His work within the tech sphere has already seen him launch a maligned smartwatch (or two), iPhone accessories, and people aforementioned earbuds. His firm i.am+ additionally acquired a smart home hub maker and headphone manufacturer. All of which is to say that his music profession has been way more profitable than his inexorable bid to turn out to be a tech entrepreneur.