Why create (or not) Panorama App Previews with Portrait Screenshots – Apptamin

Apple has at all times been fairly strict in regards to the pointers for App Preview videos: there are particular guidelines your video has to observe so it’s permitted throughout the evaluation course of.

And regardless that App Previews are device-specific (one decision per gadget ratio), someway during the last two years Apple has been approving panorama movies for portrait apps.

It’s due to this fact one thing that you could now think about with out too many dangers (though Apple approval at all times have part of subjectivity).

However what are some great benefits of having a panorama App Preview? What are the drawbacks?

On this submit we undergo the principle issues to take note of to make your selection, and in addition current alternate options which can be nonetheless fairly unknown to a lot of the shoppers we speak to.

Observe: after all you may have a panorama App Preview in case your app is panorama, and among the issues we discuss on this submit will nonetheless be legitimate. However most of it’s for apps principally utilized in portrait orientation.

Utilizing a panorama App Preview with portrait screenshots

As at all times, let’s begin with the place and the way a panorama App Preview is displayed when utilized in mixture with portrait screenshots.

That is usually name a hybrid itemizing.

Gameon Skitched

Within the search outcomes, the panorama App Preview is the one factor displayed (i.e. no screenshots) and it takes the total width.

On the Product web page nonetheless the panorama App Preview is displayed in a bit known as “A Nearer Look”, beneath the screenshots and beneath the brief description and developer title.

Remember that for apps which can be already in your cellphone or have been downloaded beforehand along with your iTunes account, the best way the Product Web page is displayed is completely different. That’s most certainly the case for the app you’re engaged on.

Landscape AppPreview Purchased

As you may see right here the video is displayed beneath What’s New in that very same “A Nearer Look” part, earlier than the gallery. Don’t make the error of pondering that everyone sees it this manner!

How extensively are panorama App Previews with portrait screenshots used?

Due to AppTweak we’ve some information on how widespread hybrid listings are.

Video Screenshots Overall Apps

Video Screenshots Per Category Apps

Video Screenshots Overall Games

Video Screenshots Per Category Games

Supply: AppTweak (App Retailer information), as of July 2019

Clearly solely a really small a part of publishers use panorama movies with portrait screenshots. And it’s extra widespread for video games than non-game apps. The class with the most important illustration of hybrid App Retailer listings is On line casino video games.

What are some great benefits of panorama App Previews?

There are some things that make panorama App Previews with portrait screenshots price contemplating.

Consideration-grabbing within the search outcomes

Panorama App Previews take the total width within the search outcomes, very very similar to a Fb Advert.

This makes them actually attention-grabbing vs. “small” portrait screenshots and video, as you could have so much you may work with.

Focusing the viewer’s consideration

With a portrait App Preview you just about have to indicate the total UI of the app full display. If you wish to focus the App Retailer customer’s consideration on a selected a part of your app’s UI, usually one of the best resolution is to do a “spotlight” of some kind: circling that particular half, placing a rectangle round it or making the remainder of the UI much less seen.

Suggestic highlight
Instance of a spotlight for a portrait App Preview

Doing this, you’ll redirect the attention the place you need. However there are nonetheless plenty of distractions remaining.

With a panorama App Preview for a portrait app, you may zoom so much on the UI when wanted, so individuals solely see the half that issues at a selected time

Landscape AppPreview Zoom Cropped

Zooms on the UI in a portrait App Preview may be executed, however they usually look awkward since you are nonetheless working with the portrait orientation.

Simple to learn copy

Texts on portrait movies and screenshots are fairly small within the search outcomes, even once you make them as huge as doable.

With panorama App Previews you may have a lot larger textual content, both subsequent to the UI (like the instance within the part above) or by itself.

Tropicats App Preview
Sure to huge textual content!

The belief: getting extra individuals from the search outcomes

The benefits we described are vital principally within the search outcomes, since that is the place issues are displayed the smaller and having extra display actual property to work with is useful.

Leveraging these benefits, you may need a panorama App Preview that provides you the next Faucet-By-Price from the search outcomes to your Product Web page and beats your search outcomes consisting of solely portrait video and screenshots.

What are the drawbacks of utilizing a panorama App Preview with portrait screenshots?

Exhausting to convey a number of key messages on the identical time

As we’ve seen, going from a search consequence with 3 portrait screenshots (or 1 video and a pair of screenshots) to a panorama video is fairly “disruptive”.

When you could have 3 completely different portrait property, the property are smaller however you too can talk a distinct profit in every of them on the identical time. So the primary impression of your itemizing will help individuals higher grasp the worth added of your app, and do it quicker.

To compensate this, one approach is to have a poster body (and really starting of the video) that splits the display in 2 and even in 3.

Dragonvale split croppedTropicats split cropped

Subsequent to no influence on the Product Web page

On the Product Web page, portrait App Previews are displayed first within the “gallery”. However as we’ve seen panorama App Previews are displayed beneath the outline when mixed with portrait screenshots.

Storemaven estimates that the Exposure rate of the closer look video is 10.2-23% with a median of 13.13%, throughout all classes. That isn’t so much.

As they are saying, on the Product Web page itself that is an additional device that solely goal what they name “explorative customers”: those that go deep in particulars earlier than making their determination of downloading your app. A bit extra from Storemaven stats:

  • Within the Video games class, the conversion potential of A Nearer Look Video falls within the vary of 25-48% for all customers who’re uncovered to it
  • The typical watch time of the A Nearer Look video is about 4 to six.5 seconds

Which means that your panorama video has virtually no influence on anybody that will get on to the Product Web page prefer it’s the case for somebody coming from an app set up advert.

In case your portrait video has proven that it helps enhance conversion on the Product Web page, then changing it with a panorama video may not be a good suggestion.

Nevertheless one thing you too can do is maintain the panorama App Preview as App Preview #1 and use the portrait video as App Preview #2. That method, you leverage the panorama App Preview within the search outcomes and the portrait App Preview on the Product Web page.

Arrow AR hybrid listing

Learn extra on that within the corresponding section below.

Learn how to check the influence of panorama vs. portrait App Preview?

Utilizing Apple Search Adverts to check the search outcomes

To check in case your panorama App Preview brings extra individuals from the search outcomes to your Product Web page you need to use Apple Search Ads creative tests.

It isn’t an ideal resolution or one which covers all facets but it surely does permit you to see if it will increase your ASA’s efficiency.

Apple Search Ads Creative Sets

Remember that to have the ability to use panorama property for artistic units you should have a minimum of 2 panorama property.

Creative Sets Requirements

This may be achieved simply by simply importing a barely completely different model as your App Preview #2 (or App Preview #3 should you’re additionally utilizing a portrait App Preview).

Doing a pre-post evaluation

Normally you too can conduct a pre-post evaluation, evaluating conversion earlier than and after implementing a change.

We wrote a full information here.

Utilizing an A/B testing platform

You can even use instruments like Splitmetrics and Storemaven. These are finest used to A/B check conversion on the Product Web page itself, so within the case of a panorama app preview with portrait screenshots they’re much less helpful.

Combining Panorama and Portrait App Previews

A really underused approach is to have a number of App Previews in several orientations:

  • If you wish to have search outcomes with 3 portrait property simply use your portrait App Preview as App Preview #1. Your panorama App Previews can then be used for exams on Apple Search Adverts (moreover that they are going to be within the A Nearer Look part on the Product Web page – the place they’ll have subsequent to no influence)

App Preview Combination Skitched

  • If you wish to have search outcomes with 1 panorama App Preview simply use your panorama App Preview as App Preview #1. By importing your portrait App Preview as #2 you may have it show within the gallery, earlier than your screenshots. In case you additionally add one other panorama App Preview you need to use it as a artistic set in Apple Search Adverts.

Tips issues

As talked about firstly, we’ve seen Apple approve many panorama App Previews for portrait apps, some we’ve produced for our shoppers (huge and small) and a few from different publishers.

That mentioned there are dos and don’ts in order for you your video to be permitted.

No gadget

Similar to for portrait App Previews, don’t show any gadget in your panorama App Retailer video.

Some reviewers have even been so far as rejecting the video for displaying a slight drop shadow across the UI. Fortunately, that’s a simple repair! At all times have a again up plan.

iPhone X App footage for the iPhone X model

After we first began creating panorama App Previews we’d recommend to maintain the identical app footage (display recording) for the iPhone and iPhone X model, and solely change the decision of the video itself (1920×1080 for iPhone, 1920×886 for iPhone X).

The reasoning was that it’s less expensive, and in addition that the iPhone UI permits to have a wider/larger display than iPhone X which helps with readability.

Nevertheless we’ve additionally seen movies rejected as a result of the iPhone X model was not displaying the iPhone X model of the app. So you may strive, however be ready for the truth that it’d get rejected.

Conclusion

Completely different apps require completely different optimizations, and panorama app previews for portrait apps (or with portrait screenshots) aren’t a scientific “go-to”.

Nevertheless it does current some attention-grabbing alternatives, particularly with regards to enhancing tap-through-rate (whether or not it’s on your natural search outcomes or your Apple Search Adverts).

In case you resolve to offer it a strive:

  • Ensure to know the place and the way the panorama movies are displayed
  • Think about the professionals (consideration grabbing, zooms on UI, giant copy) but in addition anticipate the potential cons (laborious to convey a number of key messages, subsequent to no influence on the Product Web page) with what we shared
  • Check the influence with all of the means you could have, together with Apple Search Adverts
  • Take into accout Apple’s pointers and have a backup plan should you enterprise within the gray space

 

Have you ever tried panorama app previews on your portrait App already? Any query concerning how to do that nicely? Go away us a message within the feedback!

The Apptamin Team

Posts revealed by specialists from the Apptamin group on completely different matters, principally associated to cellular video.

The Apptamin Team

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