State of Cell Gaming 2021: U.S. Share of Client Spending in Video games Grows to File 28%

Cell sport income and downloads surged in 2020 as the worldwide COVID-19 pandemic noticed customers throughout the globe searching for new choices for leisure amid restricted social exercise. However these are simply the headline tales. Sensor Tower’s State of Mobile Gaming 2021 report takes a more in-depth have a look at which international locations, areas, and genres skilled probably the most vital progress, how new tendencies like subscriptions are impacting participant spending, and which markets stand to develop probably the most over the subsequent few years.

Market Share

Since 2017, the US has steadily elevated its place relative to different international locations in the case of client spending in cellular video games, surpassing Japan in 2019 to turn into the world’s high market by this metric. The U.S. share of world client spending in video games reached an all-time excessive final yr of 28 %. That was greater than Japan at 22 % and China at 18 %, with each international locations seeing a discount in world market share of cellular sport income over the past 4 years. It needs to be famous, nevertheless, that Sensor Tower’s estimates for China embody income for the App Retailer however not third-party Android marketplaces.

Market share for top countries by mobile game spending 2017 to 2020

Nations outdoors of the highest 5 have steadily gained market share over the previous few years, suggesting that cellular sport publishers have turned to less-tapped markets with greater progress potential.

Obtain Drivers

With regards to cellular sport downloads, India has turn into the one nation to achieve greater than 10 % of world sport installs since 2017, reaching 12 % of all downloads, or 9.7 billion. It was adopted by the U.S. with 7 % of all downloads and Brazil with 6 %.

Market share for top countries by mobile game downloads 2017 to 2020

Though 77 % of cellular sport income in 2020 was concentrated among the many 5 largest markets, the highest 5 international locations by downloads mixed for less than 32 % of installs. This demonstrates how getting customers to spend in cellular video games stays tougher than new consumer adoption in most markets.

Rising Areas

The worldwide cellular video games market is forecasted to achieve $117 billion from participant spending throughout the App Retailer and Google Play by 2023. Southeast Asia is predicted to be the quickest riser, with income rising by 88 % between 2020 and 2023. Europe, in the meantime, is projected to see participant spending rise by 76 % over the identical interval.

Mobile game revenue growth by region 2020 to 2023

Whereas North America will see an identical enhance in income in comparison with the worldwide common, mature video games markets like China and Japan will see considerably slower progress through the subsequent three years–excluding the aforementioned Southeast Asia area.


Subscriptions have been a key driver of income in non-gaming apps and the enterprise mannequin is more and more discovering its means into video games. In 2020, 29 % of the highest cellular titles by U.S. App Retailer income utilized a subscription, up from simply 9 % in 2017.

Share of the top 100 games by U.S. App Store revenue in 2020 with a subscription

Video games adopting this monetization possibility embody the likes of Roblox from Roblox Corporation, Clash of Clans from Supercell, and PUBG Mobile from Tencent. Whereas subscriptions aren’t the highest in-app buy for many of those video games, nevertheless, they supply a lift to the freemium mannequin when carried out accurately.

For extra evaluation on how the cellular sport business seemed in 2020 and Q1 2021, in addition to a deeper dive into promoting tendencies and market forecasts, you may obtain the entire report in PDF kind beneath:

Download Sensor Tower's State of Mobile Gaming 2021 Report

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