Supporting your favourite artist again within the day mainly meant shopping for their data and going to their concert events. Nowadays, it’s turn out to be about streaming, however even then, some artists really feel that the lower that they’re given from streaming merely isn’t adequate. Nevertheless, the excellent news is that SoundCloud desires to alter that.
In a report from Billboard, they’ve revealed that SoundCloud plans on introducing new methods for customers to assist their favourite artists by paying them instantly. Which means as an alternative of coping with document labels, followers of an artist on SoundCloud can simply pay the artist instantly, though presumably they’ll take a lower from the proceeds.
This may be much like different artist-based subscription and fee platforms equivalent to Patreon, the place followers of an artist pays a month-to-month subscription to point out their assist. If that is true, it may certainly be a gamechanger for musicians. Like we stated, proper now the cuts that artists get are usually based mostly on their contracts with their labels.
This could be a bit unfair as a result of within the streaming world, a lower goes to the platform whereas the label takes the remainder. The label will then pay the artist based mostly on their present contract, so clearly the additional down the road it goes, the extra the cash turns into break up. For larger artists this may not be such a giant deal as they may produce other sources of income, like sponsorship offers, however for smaller indie artists, it may not be really easy to make a residing this fashion.