Life-style class apps are off to a powerful begin in 2021, each by way of adoption and client spending in the USA. Sensor Tower’s State of Life-style Apps 2021 report, available now, analyzes tendencies within the class and analyzes how subcategories reminiscent of Relationship, Social Discovery, and House Expertise carried out all through 2020 and in early 2021.
U.S. Client Spending on Life-style Apps Hit Almost $300 Million in Q1
Though U.S. client spending in Life-style class apps declined barely quarter-over-quarter in 2019, 2020 noticed a resurgence. The class’s income grew every quarter over the past 12 months, and that pattern continued into the primary quarter of 2021 when the class reached $296 million in spending, up 30 % year-over-year.
Excluding Tinder, which launched direct funds on Android, the Life-style class noticed a compound annual progress fee (CAGR) of almost 50 % in U.S. client spending for the reason that first quarter of 2018.
U.S. Adoption of Life-style Apps Hits a Report 151 Million in Q1
For the primary time ever, Life-style class apps noticed 151 million first-time installs in 1 / 4 in Q1 2021, up 10 % year-over-year. This progress in adoption was pushed particularly by Android customers; Google Play installs reached 69 million final quarter, up 30 % Q/Q. This introduced Google Play’s share of the downloads to 46 %, which was the very best it had seen since 1Q18.
Match Group’s Dominance within the Relationship Area Continues to Develop
Match Group maintained a powerful presence within the high charts in 1Q21, taking seven out of the ten spots within the high courting apps by U.S. client spending. Whereas competitors from different providers has been heating up, Match’s portfolio additionally continued outperforming them by way of adoption final quarter. Though Relationship app downloads fell 23 % Y/Y in 1Q21, Match Group apps didn’t see as a lot of decline and grew their market share of installs to 64 %.
Social Discovery Grows Its Market Share of Spending
Social discovery apps, which allow customers to socialize and emphasize friendships somewhat than courting, noticed a increase in reputation in 2020 with the onset of the COVID-19 pandemic. U.S. client curiosity has continued into 2021 because the subcategory’s income continues to develop, climbing to 38 % market share of spending in 1Q21 among the many high 10 social discovery and courting apps.
Social discovery’s market share of client spending final quarter was 2.7 instances the market share in 2018. The subcategory is led by BIGO LIVE, an app that features options reminiscent of livestreaming, video chat, and social audio.
For extra evaluation from the Sensor Tower Store Intelligence platform, together with key insights on the efficiency of high way of life apps within the U.S. together with detailed analyses of subcategories reminiscent of housing and rental apps, obtain the whole report in PDF type beneath: