Korean publications citing analytical agency Kiwoom Securities report that Samsung is upset with the gross sales of the Galaxy S21 era. The early expectations had been that the sequence can be successful, however that didn’t pan out.
Within the first six months of availability, the S21 fashions have bought a complete of 13.5 million models. That’s 20% beneath what the Galaxy S20 era managed in the identical timeframe and a whopping 47% lower than the S10 era.
Right here’s a chart from Counterpoint Analysis, which reveals the month-by-month gross sales of Galaxy S sequence going again to the S5:
Through the first month of availability the S21 flagships bought 590,000 models on their residence turf in Korea. That was the highest since the Galaxy S8, which moved 620,000 models within the first month. International gross sales for the primary month had been barely greater than 1 million models, the ten million mark was reached 5 months after the S21 sequence launched.
The corporate is reportedly betting on the Exynos 2200 – the primary cell chipset with an AMD RDNA GPU – to revive curiosity within the Galaxy S sequence flagships. This GPU is anticipated to be 30% faster than the current Mali GPU within the Exynos 2100 and it ought to beat the Adreno contained in the upcoming Snapdragon 898. After all, actual world efficiency and whether or not it restores client curiosity within the sequence are questions for subsequent 12 months.
This 12 months, with no Galaxy Notice coming within the second half, Samsung will depend on the brand new foldables to hold the excessive finish. And Samsung is struggling within the excessive finish.
The corporate shipped 58 million smartphones in complete throughout Q2 of this 12 months, up from 54 million models the identical quarter final 12 months. But when S21 gross sales faltered, it means the rise got here from entry-level and mid-range units.
One other fear is that Xiaomi is catching up. The maker already surpassed Apple to grow to be the second largest smartphone maker in Q2 with 53 million models bought throughout the second quarter.