Psychological wellness apps noticed a surge of first-time installs early on throughout the COVID-19 pandemic, and the class has continued to witness elevated client demand. Sensor Tower’s overview of the cellular wellness market, available now, takes a glance again at 2020 traits and forecasts how the class will proceed to carry out in 2021.
A Report-Breaking 2020
Sensor Tower’s evaluation encompasses a spread of wellness apps, together with residence health, non secular properly being, and food regimen & vitamin. Worldwide installs of the highest 100 apps on this class exceeded 200 million for the primary time ever in April 2020, reaching 238 million globally that month and exceeding 1.2 billion for the yr. EMEA represented the biggest marketplace for wellness apps in 2020, accounting for about 36 p.c of the installs from prime apps within the class. It was adopted intently by APAC with about 35 p.c of prime wellness app installs.
Month-to-month spending in wellness apps noticed a lift throughout 2020, remaining above $100 million per 30 days after March when many stay-at-home orders have been enacted. Within the first 10 months of the yr, shoppers spent a document $1.1 billion globally on wellness apps. North American customers spent probably the most within the class, representing about 53 p.c of client spending, adopted by customers in EMEA with 30 p.c.
Continued Adoption in 2021
Though the rate of cellular wellness app installs has slowed because the preliminary spike in Q2 2020, Sensor Tower forecasts that the highest apps within the class will see greater than 1 billion worldwide installs this yr, up 42 p.c when in comparison with about 730 million installs in 2019.
Simply as client adoption will stay elevated all through this yr, so will client spending. In line with Sensor Tower forecasts, shoppers will spend practically $1.6 billion in prime cellular wellness apps in 2021, up greater than 15 p.c year-over-year from roughly $1.4 billion in 2019.
For extra evaluation from the Sensor Tower Store Intelligence platform, together with key insights on particular subcategories and client spending, obtain the entire report in PDF kind under:
