Cell video month-to-month #14 July 2021 – Apptamin

July was a busy month within the app world! Fleets met its finish and Pinterest banned fat-shaming advertisements, to not point out the plethora of latest instruments coming to TikTok. Study all the most recent information under!

Modifications to Google Play charges

Beginning on July 1st, the service price for builders on the Google Play Retailer turned 15% for the primary $1M (USD) of earnings made every year when promoting digital items or providers. 

Announced in March 2021, this modification formally got here into impact firstly of the month. In case you have a number of ADAs (Related Developer Accounts), the 15% service price can be utilized if the whole earnings of all of your ADAs are underneath $1M (USD). If that’s the case, each ADA will obtain the 15% service price. As soon as your complete incomes exceeds $1M (USD), the service price will develop into 30% for all ADAs for the remainder of the 12 months.

As a result of earnings can be calculated on a yearly calendar foundation (From the first of January to the thirty first of December), the incomes restrict can be prorated to the beginning of this system. For those who begin this system on July 1st, the earnings restrict can be $500,000 (USD).

Google specifies that the 15% service price tier solely went into impact on July 1st for builders who accomplished enrollment earlier than this date. The decreased expenses will solely apply after the registration course of is finalized.

Twitter is eradicating Fleets

Not even a 12 months after it was launched, it’s already the tip of Fleets. Fleets was Twitter’s approach to try to compete with Instagram’s Tales and Snapchat but it surely by no means met its supposed viewers. The function allowed customers to submit textual content and/or footage that will disappear after 24 hours. Launched in November 2020, the operate was polarizing, individuals both hated it or cherished it, as you’ll be able to see on Twitter’s official goodbye tweet for Fleets.

For many who loved sharing fleets, not all the pieces is misplaced. In a weblog submit, Twitter defined that though the function didn’t work as supposed (they wished to make individuals extra comfy creating content material as an alternative of simply retweeting) they’ll implement what they discovered from it of their future tries. Their focus is to get individuals who don’t tweet to begin tweeting, and though Fleets didn’t assist them attain that objective, there’s something to study this failure: the best-performing aspect of the function was media sharing of images and movies.

They need to introduce a few of the Fleets options to the Tweet composer akin to a full-screen digicam, textual content formatting choices, and GIF stickers. Areas will substitute Fleets on the spot on the high of the timeline to maintain customers up to date on what’s happening within the app.

As for advertisers, whereas Twitter solely launched advertisements in Fleets final month, they’re nonetheless all in favour of pursuing full-screen vertical advertisements sooner or later. How will they do it, now that Fleets is gone? Solely time will inform…

Android App Bundle will substitute APK as the usual publishing format on the Google Play Retailer

Beginning August 2021, the Android App Bundle will develop into the usual publishing format for the Google Play Retailer, changing APK. This requirement solely considerations new apps whereas present apps and personal apps are at the moment exempted from it.

supply: Google

For those who haven’t switched to AAB but, now’s the time to do it!

TikTok introduces longer movies and different new options

TikTok is extending video size to three minutes. The Chinese language firm announced on the 1st of July that after letting some creators experiment with longer movies, they determined to roll out the choice to everybody within the upcoming weeks. What made TikTok’s success was the truth that it produced brief and simply consumed content material. How will this new alternative fare for the video app? We’ll simply have to attend and see…

 And for the present customers who have already got established followers on the app, they’re also testing a feature similar to Cameo (a platform that permits you to pay celebrities to obtain a customized message from them). With this function known as Shoutouts, viewers will have the ability to request and pay (with in-app forex) for customized messages from their favourite TikTokers. Up to now Shoutouts is barely out there to some creators in Turkey and Dubai, there’s no details about when will probably be out there to the remainder of the world. They’re additionally making their branded toggle accessible to everyone, permitting customers to showcase paid partnerships extra simply.

For entrepreneurs, TikTok additionally launched Spark Ads, they describe it as “a local advert answer that permits companies to spice up their very own natural posts or related content material posted by creators as In-Feed Adverts or TopView advertisements.” It would assist manufacturers promote their natural posts in a method that can really feel extra real to customers scrolling on the app.

However wait, there’s extra! TikTok can also be serving to you discover a job! Sure, you’re not dreaming, they launched TikTok Resumes, a particular platform the place TikTokers can share their resumes within the hope of being observed by corporations.

TikTok is having a busy summer season, in any case, they’re the first non-gaming app that doesn’t belong to Facebook to reach 3 billion installs, it’s a very good cause to carry extra adjustments to the platform!

Netflix is diving into cell gaming

Netflix is dipping its toes into cell gaming. Up to now, we don’t know a lot about this potential new function. In a letter to their investors shared on July 20th, they introduced they have been “within the early levels of additional increasing into video games”. Their primary focus can be video games for cell units,  they are going to be included in all Netflix’s subscriptions at no further price.

Fb is limiting advert attain for minors

Fb announced that advertisers would only be allowed to target users under 18 based on their age, gender, and location.  Beforehand out there concentrating on choices akin to these based mostly on pursuits and exercise on different apps and web sites will not be out there to advertisers. These restrictions, put in place to guard minors, based on Fb, can be worldwide and impression  Instagram, Fb, and Messenger.

Pinterest bans weight-loss advertisements

On July 1st the image-sharing platform announced that it could ban all advertisements selling weight reduction on their platform. This up to date coverage will now prohibit any weight reduction language or imagery, testimonials concerning weight reduction or weight reduction merchandise, referencing Physique Mass Index (BMI) or comparable indexes, any merchandise that declare weight reduction via one thing worn or utilized to the pores and skin, and any language or imagery that idealizes or denigrates sure physique sorts.

That is along with advert content material that was already barred from Pinterest like earlier than and after weight reduction imagery, physique shaming, unrealistic beauty measures, and so on. Adverts selling wholesome life or health providers are nonetheless allowed, so long as they don’t point out weight reduction. 

Pinterest labored on this coverage change with the steerage of the Nationwide Consuming Problems Affiliation (NEDA). They clarify that, with the arrival of Summer time, its unrealistic physique expectations, and the rise of consuming issues in younger individuals for the reason that COVID-19 pandemic began final 12 months, they wished to ensure their platform could be welcoming to all.

It’s the first main social media to ban all weight-loss advertisements, they usually encourage their counterparts to take comparable measures.

What we talked about this month:

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).

Marine Nozerand

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