Cellular Video Month-to-month #13: Reddit advert ratios & Fb Group adverts

We’re again with one other Cellular Video Month-to-month, the place we focus on the adjustments and tendencies concerning video within the cellular app area. It may be information about ASO, UA or different methods video will be leveraged by builders and publishers

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Reddit app set up video adverts help new ratios – October 2

Reddit launched app install campaigns again in February 2019.

Initially solely supporting a panorama 1.91:1 ratio for video adverts, they then began accepting 16:9 and 4:3 as nicely.

Reddit made an improve and not solely helps 1:1 sq. and 4:5 vertical movies however mentions them as the new recommended ratios. This makes it even simpler to check this promising channel.

Under are the total specs for Reddit app set up campaigns as of this month.

Reddit app install campaigns

Fb testing adverts in Teams tab (restricted entry)  – October 17

One of many few locations the place Fb has not been leveraging advert placements is the Teams tab.

However since Fb determined to put Groups first and enhance the consumer expertise (and subsequently engagement), why not additionally monetize that half?

So just a few advertisers can now show their Fb feed adverts within the Group feed. The format is identical as for the information feed advert. To date solely single picture adverts appear to be examined however little doubt that if it proves profitable Fb will prolong to video adverts as nicely.

Google nonetheless A/B testing on the Google Play Retailer  – October 28

It seems to be like Google remains to be experimenting with the best way movies and app listings usually are displayed.

After announcing in August that videos will soon autoplay, the knowledge has now been faraway from the “promo video” part of the Play Console help.

As well as, AppTweak spotted that for some customers the really useful part is displaying both an animation utilizing panorama screenshots (if any panorama screenshots) or the function graphic (if solely portrait screenshots).


Did we miss any massive information associated to cellular video for October? If that’s the case, tell us within the feedback!


The Apptamin Team

Posts revealed by specialists from the Apptamin group on completely different matters, largely associated to cellular video.

The Apptamin Team

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