Cell Well being & Health App Spending Jumped 70% Final 12 months in Europe to a Report $544 Million

European spending in Well being & Health class cell apps jumped by 70.2 % year-over-year in 2020 to an estimated $544.2 million as shoppers seemed to maintain match and keep aware through the COVID-19 pandemic and regional lockdowns, Sensor Tower Store Intelligence information reveals.

The file yearly improve is considerably bigger than in 2019, when person spending rose a still-substantial 37.2 % Y/Y to an estimated $319.8 million. Spending in these apps hit its peak in Q3 2020, when product sales reached $148 million—a file quarter, up 83.3 % Y/Y. The highest titles driving spending included health app Strava together with mindfulness apps Calm and Headspace.

European Consumer Spending in Health & Fitness Apps by Quarter

per-platform gross sales, the App Retailer accounted for almost all of Well being & Health class person spending in Europe, producing $392.8 million, or 72.2 % of complete income. Google Play, in the meantime, generated $151.4 million, or 27.8 % of complete income for the class. When it comes to markets, the UK ranked No. 1 for Well being & Health class spending, producing $160.6 million, or 29.5 % of the overall. Germany ranked No. 2 with $89.3 million, or 16.4 %, whereas France ranked No. 3 with $56.4 million, or 10.4 %.

Total, gross sales in Well being & Health apps in Europe accounted for 30.3 % of worldwide spending within the class, up from a 27 % share in 2019. Income for the class additionally rose sooner in Europe than on a worldwide degree, the place gross sales elevated by 50 % Y/Y.

Operating Up Downloads

Downloads of Well being & Health class apps noticed a major surge in Europe throughout 2020, rising by roughly 46 % Y/Y in 2020 to 829.5 million. For comparability, installs rose by simply 7.4 % Y/Y in 2019 to 568.6 million. Downloads peaked in Q2 2020 on the peak of the primary COVID-19 associated lockdowns within the area, reaching near 257 million, up 80 % Y/Y, with the height in income following in Q3. It must be famous, nevertheless, that among the many drivers of development within the area have been the government-backed COVID-19 contact tracing apps categorized below Well being & Health, together with Turkey’s Hayat Eve Sığar and Germany’s Corona-Warn-App.

Health & Fitness App Installs in Europe by Quarter

Google Play accounted for the lion’s share of class installs, totaling greater than 516 million, or 62.2 % of all downloads. The App Retailer, in the meantime, picked up 313.3 million or 37.8 %. Russia generated probably the most downloads within the area, racking up 110.4 million or 13.3 % of the overall. Germany ranked No. 2 with 101.2 million, or 12.2 %, whereas Turkey rounded out the highest three with 99.7 million, or 12 %.

European Well being & Health app installs accounted for 30.7 % of complete class downloads. Obtain development for the class in Europe was slower than on a worldwide degree, the place they grew 49.7 % Y/Y.

Maintaining Wholesome

Europe shortly turned an epicenter for the worldwide COVID-19 pandemic in early 2020, as nations throughout the area have been pressured to enter lockdowns because the virus unfold. Because of this, shoppers turned to their cellphones greater than ever for leisure and requirements—together with their well being, health, and mindfulness—in addition to conserving protected. The surge in new downloads reveals that customers have been eager on staying wholesome in each physique and thoughts throughout lockdown, whereas the sooner rise in spending proves simply how severe Europeans are about it.

Sensor Tower’s Retailer Intelligence platform is an Enterprise degree providing. Thinking about studying extra?


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