Localization is a key factor of ASO. However now that you’ve prepared all your localized assets, the place do you have to go from there? We’re right here that can assist you navigate find out how to add all these issues to your App Retailer web page. If you happen to additionally want so as to add localized property to your Play Retailer itemizing web page, check out our other article on the subject!
Localizing your App Retailer info
Earlier than we begin on the technical steps to add localized info, let’s examine which of them may be localized on the App Retailer!


In accordance with Apple, you possibly can localize the title, subtitle, license settlement, promotional textual content, description, key phrases, assist and advertising and marketing URL, and the What’s New part of your app. You may as well add localized graphic property equivalent to screenshots and app preview movies, however we’ll deal with these later.
You’ll be able to localize your app’s metadata within the following languages and locales: Arabic, Catalan, Chinese language (Simplified), Chinese language (Conventional), Croatian, Czech, Danish, Dutch, English (Australia), English (Canada), English (U.Okay.), English (U.S.), Finnish, French, French (Canada), German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Slovak, Spanish (Mexico), Spanish (Spain), Swedish, Thai, Turkish, Ukrainian, and Vietnamese.
Add a language within the App Retailer
The first language you choose to your app would be the default language to your customers. If you need worldwide customers to have the ability to perceive your app’s info, you’re going to want to add one or a number of languages to your App Data web page in App Retailer Join. This isn’t the identical as including languages inside your app when localizing your binary, that is about your app’s itemizing web page within the App Retailer.
Watch out, you possibly can solely handle languages when the app status is editable and you have to to have a selected function to make these adjustments (both an Account Holder, Admin, App Manager, or Marketing). And bear in mind that once you replace your app’s metadata, it may take as much as 24 hours to seem within the App Retailer.
So as to add a language, observe these steps:
- Choose your app in My Apps (the web page opens with the App Retailer tab chosen)
- Within the upper-right nook, click on in your major language to indicate the pop-up menu
- Hover over the language (and locale) you’re concerned with then click on on the (+) button that seems
- Enter your localized metadata for the platform and save
- To enter cross-platform info (just like the app title and privateness coverage URL), click on on App Data underneath Common
- Within the upper-right nook, click on in your major language to indicate the pop-up menu
- Hover over the language (and locale) you’re concerned with then click on on the (+) button that seems
- Enter the app title and privateness coverage URL, then save
Add localized graphic property on the App Retailer
Watch out, screenshots and app previews can solely be uploaded when the app status is editable. So as to add localized screenshots and video previews for different system sizes and localizations you have to to follow these steps:
- Go in My Apps and choose your app
- Within the sidebar, click on on the app model underneath the platform of your alternative
- Go within the App Preview and Screenshots part, there click on on View All Sizes within the Media Supervisor
- Within the upper-right nook, open the pop-up menu and select the language
- Click on on Edit for the system dimension whose customized screenshots you wish to add
- Drag the localized screenshots and app previews to the corresponding system dimension
Edit your localizations
You’ll be able to edit the localizations you created in 3 simple steps!
- Choose your app in My Apps
- Within the upper-right nook, open the pop-up menu to decide on the language
- Edit the localized info and don’t overlook to avoid wasting your adjustments!
Change your App Retailer web page’s major language
If you wish to change your app’s major language, it’s essential ensure that the language you need has already been added and accepted by App Evaluate. You must also have already supplied screenshots (accepted by App Evaluate in fact) for this language.
Then, you possibly can observe these steps:
- Choose your app in My Apps
- Within the sidebar, underneath Common, click on on App Data
- Within the Major Language pop-up menu, select your new major language, and don’t overlook to avoid wasting (within the upper-right nook)

Delete a language
Don’t fear, nothing’s endlessly. If you happen to ever must delete a language or a locale, you possibly can! Word that when you do and somebody from this territory needs to show your app’s info, they may see it in your major language.
Now when you’re positive, simply observe these steps:
- Choose your app in My Apps
- Within the upper-right nook, open the pop-up menu to show your localized languages
- Hover over the one you wish to delete and click on on the delete button (-) that seems
There you go, your App Retailer web page is now localized! Do you have got some tips about App Retailer localization? Share with us within the feedback!
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so on.).