The primary quarter of 2021 has been an especially busy one right here at Sensor Tower, launching Game Intelligence and Consumer Intelligence to swimsuit the enterprise wants of our gaming and finance audiences, respectively. Though a lot of the fanfare has surrounded these two main releases, our engineers proceed to work behind the scenes to roll out updates that positively profit the effectivity of our platform and the workflows of our clients.
Right here’s a take a look at a number of the most up-to-date updates to our platform, and how one can leverage them to your targets.
Increasing ASO to A number of Key phrases
Sensor Tower has lengthy offered priceless insights into App Retailer Optimization (ASO), however this quarter a vital replace to our ASO providing now makes the App Intelligence product even stronger in delivering essential metrics on in-store efficiency. Sensor Tower now helps ASO queries for a number of key phrases, increasing ASO evaluation and streamlining knowledge flows.
With help for a number of key phrases, customers can now multi-select any key phrase from a key phrase desk to investigate and examine efficiency historical past inside a single question. It’s additionally doable to type the key phrase desk by any parameter by clicking on the dropdown subsequent to every column and organizing them by a selected set of values, permitting for extra granular evaluation of a bunch of key phrases.
For instance, one can shortly see which out of a choose group of key phrases is ranked the very best amongst all key phrases tracked, or which one has the very best site visitors rating. You too can perceive key phrase efficiency in context, and rank them by installs in a given time collection to establish which key phrases have been performing significantly properly over a sure interval. A number of key phrase help provides an extra layer of depth to our ASO choices, and streamlines the method of key phrase experimentation and aggressive evaluation.
Customized Fields Updates
Following on some essential updates that have been launched the prior quarter, Sensor Tower’s Customized Fields function as soon as once more obtained a couple of key updates. Particularly, a pair enhancements associated to Customized Fields have been launched that significantly centered on delivering workflow enhancements to main energy customers.
First, a vital replace to the Customized Discipline element now makes it lifeless easy to switch tags and delete fields straight, eliminating the necessity to transfer to a different web page with a purpose to regulate groupings of apps. This small however highly effective change permits for a extra intuitive method to modifying Customized Fields, and limits interruptions that knowledge clean-up could cause.
Subsequent, Retailer Intelligence customers with API entry can now leverage Customized Fields and their tag values as official question parameters, serving as a vital pipeline to collect knowledge from tailor-made teams of apps. Sensor Tower’s API permits customers to create a Customized Fields Filter primarily based on a mix of customized fields and tag values, making it less complicated than ever to automate datasets.
These enhancements are vital for many who depend on Customized Fields to assist floor key knowledge throughout quite a lot of enterprise teams, uncovering particulars about particular markets, aggressive analyses, and likewise acquisition targets. We’re dedicated to growing lasting enhancements to this function, which will increase the pliability of our platform and permits customers to create context for his or her knowledge.
A Increase to My Gross sales Metrics
One main aspect of our platform that obtained a big overhaul over the past quarter is My Gross sales Metrics, Sensor Tower’s linked credential function that permits customers to see all their retailer knowledge in a single centralized location. My Gross sales Metrics now comes with a number of enhancements to the consumer expertise and gives new insights, metrics, and cross-product synergy for customers who join their apps with Sensor Tower.
One main space of enchancment is the inclusion of Unified Retailer metrics, which permits customers to investigate their linked apps throughout each shops concurrently, inside a single dashboard. The desk additionally contains Unified Sub-Apps, which teams totally different lite or localized variations of the identical app, and Unified Sub-Publishers, the place the identical app could also be listed in numerous markets with totally different publishers, on the desk. This consolidation makes it simpler than ever to view app efficiency holistically, with out having to have a look at totally different views or add metrics collectively to create a full image of efficiency.
Moreover, My Gross sales Metrics now contains an Insights Timeline, so customers can view app updates and in addition to add customized annotations for his or her linked apps. Customized Annotations have been an essential device in contextualizing the affect of downloads and income, and customers who leverage My Gross sales Metrics will now have the ability to present essential notes to their very own particular person efficiency.
We look ahead to persevering with to enhance My Gross sales Metrics, in addition to different internally centered knowledge dashboards like My App Analytics, and ship added worth to our buyer base.
Small Adjustments, Massive Affect
Though it’s at all times thrilling to roll out new and efficient merchandise for our customers, we proceed to be dedicated to delivering fixes to the platform that enhance on a regular basis effectivity. We’re excited to replace you with much more enhancements that add worth for our clients.
Please proceed to observe our weblog, Twitter, and LinkedIn to be taught extra concerning the enhancements our staff is making to the Sensor Tower platform on the function, product, and platform stage.
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