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Carl Pei makes a lot ado about Nothing

OnePlus 7 Pro back logo

  • OnePlus co-founder Carl Pei has revealed his new startup, known as Nothing.
  • The corporate will launch sensible gadgets within the first half of the 12 months.

OnePlus co-founder Carl Pei left the smartphone producer final 12 months, later confirming that he was engaged on a brand new enterprise. Now, Pei has confirmed that the brand new firm is named Nothing.

“Nothing’s mission is to take away obstacles between folks and expertise to create a seamless digital future,” learn an excerpt of a company press release. So what is going to the corporate truly offer, then?

Effectively, the corporate famous within the launch that its first “sensible gadgets” would launch within the first half of the 12 months.

It didn’t reveal something extra particular although, however Pei beforehand informed Wired that the corporate is audio-related, and that a number of merchandise are coming in 2021. The chief added on the time that the brand new firm was about extra than simply headphones.

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Pei informed The Verge that Nothing would provide merchandise throughout a number of classes, and is aiming to construct an ecosystem of merchandise.

“The final word imaginative and prescient of getting all the things linked in a seamless manner, that may solely occur when you’ve gotten a number of classes of merchandise which might be linked,” the OnePlus co-founder was quoted as saying. He additionally added that the agency plans to make most of its cash from {hardware} slightly than software program subscriptions, with earlier hypothesis pointing to a music service.

In what looks as if a shot at former firm OnePlus, Pei additionally steered that Nothing received’t “relabel anyone else’s merchandise.”

It’s additionally value noting that Nothing’s European head is David Sanmartin, who was most lately OnePlus’s European e-commerce director, in keeping with his LinkedIn profile.

What do you consider the brand new firm’s title although? Tell us by taking the ballot above!

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