Apple comfortably retained its place as 5G smartphone market chief within the first quarter of this yr, regardless of the seasonal dip after the mixed launch and vacation quarter.
All iPhone 12 launch gross sales had been within the closing quarter of final yr, with the iPhone 12 and iPhone 12 Professional going on sale in October, and the iPhone 12 mini and Professional Max the following month …
Though the brand new fashions continued to promote nicely into this yr, two elements did see Apple’s share of the 5G smartphone market drop off within the first quarter.
First, the seasonal dip after launch and vacation gross sales. Strategy Analytics stories a 23% quarter-on-quarter fall from 52.2M shipments in This fall 2020 to 40.4M within the first quarter of this yr.
Second, the launch of recent competing Android fashions. All 4 of the next-largest 5G smartphone manufacturers noticed vital will increase of their shipments throughout the identical time interval, says the market intelligence agency.
Samsung was the world’s quickest rising 5G smartphone vendor in Q1 2021, leaping 79% QoQ to 17 million items shipped. Samsung is performing nicely with new 5G fashions, corresponding to Galaxy S21 5G, S21 extremely 5G and S21+ 5G, in South Korea, North America, and elements of Europe.
Vivo was the second quickest rising 5G smartphone vendor in Q1 2021, leaping 62% QoQ to 19 million items shipped, pushed by its iQOO U3 5G and U7 5G smartphones. Vivo’s 5G smartphone strongholds are China and Europe.
OPPO grew 55% QoQ, and Xiaomi elevated 41% QoQ, each because of strong volumes at dwelling in China.
In the meantime, Apple dipped 23% QoQ, following a blowout This fall 2020 the place the brand new 5G iPhone was wildly in style as a present through the vacation season.
Nonetheless, no one challenged Apple’s place as 5G smartphone market chief, the corporate ending up with a 29.8% market share – near twice that of second-placed Oppo, at 15.8%.
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